Lubes Roadshow campaign launches in Malawi

Lubes roadshow campaign launch

Total Malawi launched a Lubes Roadshow campaign on 14th November 2018 at the Total Polytechnic Service Station in Blantyre. The campaign will be promoting automotive lubricants and is in the form of a road show which will exhibit in key target areas across the country.

Speaking at the launch GT, Lubricants and Specialties Manager Henry Finch explained that the aim of the campaign is improving product knowledge and lubricant sales.

“We know that some people do not fully realize the benefits that Total lubricants can bring to them and we are working to rectify this. Our products are accessible to people of different economic means and offer protection to vehicles so that the engine stays younger for longer,” he said.

Lubes roadshow campaign launch

The road show will run concurrently with a media campaign and a forecourt incentives scheme both aiming at encouraging the use of Total lubricants. Products on spotlight are Total Rubia, Quartz, and MotorOil. The campaign will run through November and December 2018.

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